Service · Launch & review

Launch & review

A product launch is the start of the story, not the end. We plan the embargo, brief the press, get review units out in the right order and keep the reviews coming long after launch week.

For hi-fi and consumer audio, reviews are what buyers read before they spend, so we track every loan, chase every review and feed the best verdicts back into the brand’s own channels.

What that looks like

Launch planning

Timelines, embargoes and briefings across the UK, US and Europe.

Review units

Sample pools, loans and returns managed from the UK.

Awards

Follow-up on the awards and recommendations that buyers and retailers look for.

The long tail

Group tests, buying guides and gift guides for the life of the product.

Brands we do this for

Moments we've played on

Recent press releases

All press releases

October 2026

September 2026

August 2026

July 2026

June 2026

Talk to us about launch & review: info@olexcommunications.co.uk