Service · Launch & review
Launch & review
A product launch is the start of the story, not the end. We plan the embargo, brief the press, get review units out in the right order and keep the reviews coming long after launch week.
For hi-fi and consumer audio, reviews are what buyers read before they spend, so we track every loan, chase every review and feed the best verdicts back into the brand’s own channels.
What that looks like
Launch planning
Timelines, embargoes and briefings across the UK, US and Europe.
Review units
Sample pools, loans and returns managed from the UK.
Awards
Follow-up on the awards and recommendations that buyers and retailers look for.
The long tail
Group tests, buying guides and gift guides for the life of the product.
Brands we do this for
Moments we've played on

Technics × The Rolling StonesLimited-edition AZ100 earbuds, released alongside the band's new album.Technics · Jul 2026Partnership · Launch

Technics × Fritz HansenLight meets vinyl: a collaboration previewed at 3daysofdesign, Copenhagen.Technics · Jun 2026Partnership · Design

Toki-O NightsToki × Technics hi-fi listening bars, bringing Tokyo highball culture to the UK.Technics · Jun 2026Culture · Events

Shure × 5 Seconds of SummerAxient Digital PSM on the band's world tour, told through the engineer.Shure · 2026Artist · Pro audio

Bluesound NODESimultaneous press events in the UK and US for the new streaming series.Bluesound · Sep 2024Launch · Press

Shure NexadyneAn exclusive press night for a new vocal microphone.Shure · 2024Launch · Events
Recent press releases
All press releasesOctober 2026
- 26 OctShureShure Named a Leader in the 2026 IDC MarketScape for AI-Enabled Smart Conference Room Hardware for Hybrid Meetings
- 21 OctTechnicsTechnics introduces the SL-1210MKX - a new flagship professional direct-drive DJ turntable engineered for club and touring environments
- 16 OctShureSHURE AXIENT® DIGITAL PSM ELIMINATES WIRELESS IN-EAR INTERFERENCE FOR GORILLAZ GUITARIST ON GLOBAL 'THE MOUNTAIN' TOUR
- 15 OctNAD ElectronicsNAD Expands Its Classic Series with the C 359S and C 569 CD
September 2026
- 30 SepShureSHURE INTRODUCES NEXT GENERATION OF THE MV6 USB GAMING MICROPHONE: SMARTER AUDIO FOR GAMERS
- 29 SepTechnicsTechnics Wireless Headphones EAH-A1000
- 29 SepShureShure IntelliMix™ Bar Pro, Built for Human and AI Collaboration, Shipping Now
- 22 SepShureSHURE AXIENT® DIGITAL PSM PROVES THE “MISSING LINK” IN WIRELESS MONITORING FOR 5 SECONDS OF SUMMER’S WORLD TOUR
- 9 SepShureSHURE INTRODUCES WAVETOOL 4 AHEAD OF IBC, ADVANCING LIVE AUDIO MONITORING WITH FULL-SYSTEM REPLAY AND SCALABLE COLLABORATION
August 2026
Talk to us about launch & review: info@olexcommunications.co.uk