Service · Launch & review
Launch & review
A product launch is the start of the story, not the end. We plan the embargo, brief the press, get review units out in the right order and keep the reviews coming long after launch week.
For hi-fi and consumer audio, reviews are what buyers read before they spend, so we track every loan, chase every review and feed the best verdicts back into the brand’s own channels.
What that looks like
Launch planning
Timelines, embargoes and briefings across the UK, US and Europe.
Review units
Sample pools, loans and returns managed from the UK.
Awards
Follow-up on the awards and recommendations that buyers and retailers look for.
The long tail
Group tests, buying guides and gift guides for the life of the product.
Brands we do this for
Moments we've played on

Technics × The Rolling StonesLimited-edition AZ100 earbuds, released alongside the band's new album.Technics · Jul 2026Partnership · Launch

Technics × Fritz HansenLight meets vinyl: a collaboration previewed at 3daysofdesign, Copenhagen.Technics · Jun 2026Partnership · Design

Toki-O NightsToki × Technics hi-fi listening bars, bringing Tokyo highball culture to the UK.Technics · Jun 2026Culture · Events

Shure × 5 Seconds of SummerAxient Digital PSM on the band's world tour, told through the engineer.Shure · 2026Artist · Pro audio

Bluesound NODESimultaneous press events in the UK and US for the new streaming series.Bluesound · Sep 2024Launch · Press

Shure NexadyneAn exclusive press night for a new vocal microphone.Shure · 2024Launch · Events
Recent press releases
All press releasesOctober 2026
September 2026
August 2026
- 26 AugShureFrom Immersive Remote Festival Experiences to Personalised Sports Broadcasts: Shure Innovations Are Defining the Future of Broadcast Audio at IBC 2026
- 20 AugShureSHURE SUPPORTS MONTREUX JAZZ FESTIVAL’S 60TH EDITION ACROSS 10 STAGES WITH MORE THAN 2,000 AUDIO COMPONENTS
- 3 AugShureSHURE CELEBRATES 25+ YEARS IN NASHVILLE WITH EXPANDED OFFICE IN ROCK NASHVILLE COMPLEX
- 3 AugShureSHURE POWERS PERFORMANCES ON FOOTBALL’S BIGGEST STAGE
July 2026
June 2026
Talk to us about launch & review: info@olexcommunications.co.uk