Hi-fi PR

We run PR for hi-fi and home audio brands: turntables, amplifiers, streamers, loudspeakers and the platforms that tie them together. It is the sector OLEX grew up in, and most of our working week is spent with the editors and reviewers who decide what audiophiles buy next.

A hi-fi launch lives or dies on reviews, so we plan the review programme before the press release: which titles get the first samples, how long each loan runs, and how the coverage keeps building for the two years a product is on sale, not just launch week.