Insight

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A key moment in the Shure roadmap, OLEX proudly played a pivotal role in the successful launch of Shure's Nexadyne at an exclusive industry event, showcasing our expertise in strategic communications and media engagement. 

Our team curated and hosted a thought leadership panel focused on the latest advancements in microphone technology, featuring renowned experts and innovators in the field - Matteo Cifelli of FOMO Studios and Chris Parker from Patchwork London. This insightful discussion not only highlighted the cutting-edge features of the Nexadyne but also positioned Shure as a leader in audio innovation.


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To maximise the event's impact, we secured over 50 key industry media representatives, ensuring they attended under strict NDA agreements to maintain the launch's exclusivity. Our targeted approach secured worldwide media coverage, with major publications and platforms spotlighting the Nexadyne's debut. This extensive media reach amplified the product's introduction, generating buzz and awareness across the globe.

OLEX facilitated exclusive reviews and interviews, providing select media with in-depth, firsthand experiences of the Nexadyne. These strategic interactions allowed us to control the narrative and ensure the product's key messages resonated with a wide audience. The resulting reviews and interviews offered valuable insights and endorsements, further solidifying the Nexadyne's position in the market.

By blending thought leadership, strategic media engagement, and exclusive content creation, OLEX effectively elevated Shure's product launch, driving interest and excitement within the industry.

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Shure launches Nexadyne Microphone with exclusive press event

Case Study

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Through Audiologic’s recent acquisition by EAV Group, Audiologic has further strengthened it’s position in the industry. The shared vision and alignment of values between Audiologic and the EAV Group have propelled them to reinforce and enhance their core values as a distributor. With a diverse portfolio of brands, tailored solutions, technical expertise, comprehensive support, Audiologic continues to stand out in the industry.

We take pride in our experienced team of engineers and project experts who are committed to supporting customers during potentially complex audio deployments. Whether customers require the expertise of an Application Engineer or simply need us to provide quotations, source, and supply class-leading brands, Audiologic is there to support them.

As part of the EAV Group, which we joined through acquisition in 2022, our future business strategy involves reinforcing and strengthening the core values that Audiologic upheld before becoming part of the Group. Our acquisition was driven by the shared vision and alignment of values.

Audiologic is proud to recently introduce Manage+, our cutting-edge managed services platform that brings a new level of innovation and excellence to the world of AV systems. Through Manage+, we empower our customers to achieve their goals by ensuring their AV systems are always performing at their best, while providing valuable insights and cost-saving benefits.

Audiologic is not only committed to being a leader in the AV industry but also strives to create a great working environment for its employees. When Audiologic was acquired by EAV, it underwent an assessment against the Group's values and DNA, with a strong emphasis on people. This assessment resulted in several initiatives that showcase Audiologic's dedication to its employees and their personal development.

One of Audiologic's notable strengths is its focus on its people. The company places its team members at the forefront, recognising that their knowledge and expertise amplify the brand equity of the entire organisation. By sharing their expertise with customers through various platforms, Audiologic creates a culture of learning and collaboration.

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Audiologic maintains a healthy mix of team members, combining young professionals on a trajectory towards future leadership roles with industry veterans. This diverse blend of experience ensures a dynamic and vibrant work environment. Younger team members benefit from the guidance and mentorship of seasoned professionals, while industry veterans are invigorated by the fresh perspectives and innovative ideas brought by the younger generation. This mix fosters personal development and continued motivation within the team.

In terms of gender diversity, Audiologic stands out from the competition with its well-balanced gender mix. The company takes pride in its inclusive workplace, with 56% men and 44% women, including a noteworthy 50% split of women in engineering roles. This gender parity demonstrates Audiologic's commitment to providing equal opportunities and fostering an environment where everyone can thrive and contribute their unique perspectives and talents.

Audiologic actively promotes inclusivity and diversity through various initiatives. For instance, the company celebrates International Women's Day by organising events and workshops. One notable event is the Celebrating Women in Audio workshop, where Audiologic's own Anna Shahin leads the Dante training. This event not only acknowledges and supports women in the audio industry but also highlights Audiologic's commitment to empowering its employees and creating opportunities for their professional growth.

By prioritising its people, fostering a diverse and inclusive workforce, and providing opportunities for personal and professional development, Audiologic strives to be a fantastic place to work. The company's dedication to its employees aligns with its overall goal of delivering exceptional products and services to its customers in the AV industry.

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Audiologic Win AV Awards Distributor of the Year 2023

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In a triumphant display of innovation and design, our agency proudly stands as the driving force behind Urbanista's stellar success at the IFA Show in Berlin 2023. In August, the Swedish lifestyle audio brand Urbanista, launched their solar powered self charging speaker - Urbanista Malibu, together with Swedish innovation company Exeger. 

Following the previous highly successful launches of the Los Angeles solar charging headphones in 2021 and Phoenix earphones in 2022, the addition of the Malibu speaker to the brand's family of solar powered products completes its offering in the segment. At IFA 2023 in Berlin, one of the world's largest trade shows for consumer electronics, Urbanista Malibu won a total of 17 media awards as the best of IFA 2023 from several tech reviewers and publications such as Billboard, Trusted Reviews, Tech Radar and others.

Urbanista Win Big at IFA 2023

News

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DAACI CEO Rachel Lyske says AI is an “amazing innovation” which can enhance music after ‘The Beatles’ recently recorded a track using the technology.

“We use technology to enhance what we’re doing, and this is an excellent example,” Ms Lyske told Sky News Australia.

“At DAACI, what we’re building is tools to empower the creative process, empower artists, empower composers.”

Watch the full interview [here](https://www.skynews.com.au/business/tech-and-innovation/beatles-using-ai-to-make-song-excellent-example-of-technology-enhancing-music/video/4fcf7d2091d2c8b58bf93b5f9c4a4559?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9YhkbAxByPCXw3fc1BuDjXASiURqd3vZiHnYs4Dnq_swO4hPJGapR1KhVMpB59BJeTKOZS)

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DAACI Scores Prime Slot on Sky News

Partnership

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In a one off opportunity to exclusively announce to the UK’s most prestigious music and technology press, the AI music creation system DAACI’s acquisition of two technology companies, MXX and WiSL, as the company geared up to deliver its ‘AI ecosystem’, OLEX crafted and executed a launch event at Abbey Road music studios.

Announced at the famous Abbey Road Studios, MXX, an AI music editing technology and WiSL, an AI-driven music licensing and content management platform, will assist DAACI in rolling out its software in various forms for education, personal use and commercial use.


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At the event, Dr Lyske showcased in a live demonstration, how the software can be used to soundtrack an advertising campaign.
Shown how the tool can be used to generate ideas for artists, too. A singer played a basic idea consisting of just vocals and melody, and, with the help of a producer, once these were inputted into DAACI, they were able to change the feeling of the track.

At the event, DAACI’s key stakeholder were on hand to discuss the issue of ethics in AI and music creation, answering questions of those journalists that were lucky enough to hear the news first, and see the future in action.

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DAACI Press Day at Abbey Road Studios

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**1. The Influencer Marketing Brief**
A good campaign starts with a good brief. Be clear on exactly what you want to achieve and what success looks like (Is it 10,000 new followers or are you looking for a tangible financial return on your investment?) Include all the obligations you want used, including hashtags, and advise if you have a preferred content style. However; be flexible. You are using influencers for their style, so allow them some creative freedom and work together to find a balance that suits everyone. Don’t forget, you can always ask for a proof before content is posted, just be aware that not all influencers are willing to agree to this, so make sure that’s part of the discussion early on to manage both parties expectations.

**2. Remember, it’s a partnership**
If you can, set up a call — or even better — meet with prospective influencers so you can talk through your campaign objectives. Also, find out what they’re up to regards travel plans. Summer is a big time for campaigns and influencers will get booked up so contact early to start dialogue. Understand what brands they work with, what’s been their most successful partnership, and encourage transparency. Be open about your goals and be willing to share results. One of the challenges today is a lack of transparency and if Mediacom and SKY has shown us anything, it’s that transparency is a key factor in building confidence.

**3. Do your due diligence**
When choosing influencers, look at the brands they represent. If there’s a lot of variety in their clientele, then you have a lot of noise to cut through. If they’re passionate about similar brands to yours, then their community is already engaged. And if you can find an influencer that already reps your product, you’re half way to a great relationship already.


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**4. B2B influencers**
If you are a niche brand or start-up, you might have difficulty finding the perfect partnership with a mainstream influencer, but no doubt you’ll have industry people in your sector that will happily sing your praises. They may not have massive followings — but as their audience is typically more engaged with them, they can generate equal, or even greater returns.

**5. Don’t put all your eggs in one social media basket**
Everyone wants their content to be seen. When you rely on social-only, you’re at the behest of algorithm changes and your content being lost. Influencers get round this by focusing on the channels they do own. Such as their blogs and websites. Creating content that sits across different touchpoints helps them to keep their audience engaged.
When you’re planning your next campaign, do the same. Consider working with influencers across different facets of the project. Weave them into the story. Put on events. Host dinners. Create panel discussions. Make them the center of the campaign and the content will flow. Remember to boost their profile and the relationship using your own channels.

Finally, use their skills. Most, if not all influencers, are pretty handy with a camera, but remember to ask questions about their other passions; they may be doing side projects such as artists like ArtByLouis or Mr Hat who recently told us he’s writing a book series — use these skills and talents to complement your campaign — build them into your own creative process and brand story.

**6. Fake accounts and bots**
If there is a silver lining with the Cambridge Analytica scandal, it’s that there will be greater scrutiny on fake accounts, and changes will make it harder to dupe the system with bots. Still, we are unlikely to jump from a completely unregulated situation to a perfect one — so it still pays to be on your guard. Watch out for sudden jumps in engagement — a post will typically get peak traffic within a few hours, then drop off. If a post suddenly gets a large number of likes or comments days or weeks after this peak, then it’s likely something else is going on.

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**7.Collaboration compensation**
The most common form of compensation is through sponsored posts. Just like buying a page of advertising in a magazine, influencer content is valuable. But you can also consider gifting product or an experience. Just be sure all parties know where they stand. Transparency, again, is key. There is no use sending product blind and expecting a post.
How much should you pay? Tricky to say but here’s what we suggest:
· Ask around and get a feel for what content is worth on each channel.
· Know your budget parameters and stick to them. If an influencer won’t budge, then they’re not right for you.
· Be flexible. Perhaps you can build additional value if you really want a particular individual to work with you.

**8. Return on investment**
The big question! How can you know whether it will work? On the whole influence marketing performs well: $6.85 return on every $1 spent on advertising. So confidence is high, if the job is done well. Obviously though, it all depends on what you want to get out of it and who you work with. If it’s simple brand awareness, then by all means choose the high flying superstars or a wide selection of micro or macro influencers, just be careful their audience doesn’t overlap too much.
If sales and revenue are your key driver, there are a few things you can do. The biggest and most successful way of proving revenue return is through the use of links. Affiliate links have become the most useful tool to measure an influencer’s worth. There are a variety of companies who’ll provide links that can track customer journeys and prove whether an influencer’s content is working.

**9. Followers & Engagement Rates**
Finally, the two most talked about metrics when discussing influencer partnerships. Typically used during the casting process and to determine whether you’re getting bang-for-buck.
Followers — If you’re looking at just getting your brand out there, then we all know big follower numbers and celebrity-style endorsements work and if you have the budget, there are some great music-tech brands making a success from this –just look at the BALMAINxBEATS & Kylie Jenner collaboration which received an eye-watering 2.1 million likes. And I’m sure a few pairs of headphones were shifted as a result. But if partnerships like that are still unrealistic for you, then success can come from looking at a combination of followers and engagement rate.
Engagement rate — Essentially this tells you that your influencer and their audience are talking to each other. If so there’s a much greater percentage chance of them influencing a purchase. It is more of a science, but the results will often give you a better ROI. A good industry benchmark for engagement rate is around 2.7% but it can go up as high as 17% for some fashion and beauty influencers, so bear that in mind. Finally; look at their last 5–10 posts at least. You want an influencer that is consistently publishing content

So there you go! A few things to get you switched on to your first influencer campaign. If you would like to discuss how an influencer can work for your brand, get in touch, we’d love to chat - hello@olexcommunications.co.uk

9 Things You Should Consider Before Launching Your First Influencer Campaign

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**Connect with Creativity **

Recording live-to-vinyl is the original process that artists used to record music for public consumption. No modern technology, just plain old playing and recording…
In the modern digital age, the art of capturing music live-to-vinyl has long been forgotten. Metropolis Studios have recreated the traditional recording experience using their unique cutting lathes. Add a studio audience into the equation for a little extra pressure…and we’re not just testing the nerve of the artists taking part in the session but creating an incredible emotive experience for music fans. Part of the magic of recording music in this way is that you have to get it right first time...and sometimes the best things happen when you get it wrong. The result? A two track EP cut straight to vinyl from which lacquers are sent to the pressing plant for a limited edition run of 500 records for exclusive distribution by the artist.


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**The Partnership:**

Recording live-to-vinyl is the original process that artists used to record music for public consumption. No modern technology, just plain old playing and recording…
In the modern digital age, the art of capturing music live-to-vinyl has long been forgotten. Metropolis Studios have recreated the traditional recording experience using their unique cutting lathes. Add a studio audience into the equation for a little extra pressure…and we’re not just testing the nerve of the artists taking part in the session but creating an incredible emotive experience for music fans. Part of the magic of recording music in this way is that you have to get it right first time...and sometimes the best things happen when you get it wrong. The result? A two track EP cut straight to vinyl from which lacquers are sent to the pressing plant for a limited edition run of 500 records for exclusive distribution by the artist.

Mastercard

**The Priceless Experience**

•	50 guests will be invited to watch acts go under the spotlight as they get to know the artist behind the music and how they operate in a studio environment.
•	As the clock counts down to zero and the needle hits the record, guests will witness a truly unforgettable experience in one of the best sonically treated studios in the world.
•	From the iconic Studio-A, previously inaccessible to members of the general public, guests will watch the full recording session and partake in satellite runs up to mastering to see the vinyl being cut in real time.
•	The experience includes a champagne reception, a backstage studio tour, a studio insight from Head Engineer, artist meet and greet. 


Metropolis & Mastercard Present Priceless Moments: Live to Vinyl 

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## Introduction 

Curated playlists make music selection and discovery easy and fun, while multi-room wireless audio multiplies the possibilities. With the NAD Masters M10 we combine all of this goodness with state-of-the-art amplification to make it an all-in-one solution that will transport you to your favourite musical destination.

**UNDERSTATED ELEGANCE**

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### The Campaign

An experience of the auditory senses and an adventure into the future of music enjoyment at home, at Cornflake AV in London. A two-day event whereby VIP press would get the opportunity to experience the NAD M10, ask questions and be treated to a Tesla chauffeured transfer to and from a location of their choice.

As part of the campaign Paula Champion, award winning Jazz artist supported NAD with the help of her music and album artwork to help bring to life the NAD M10 sweet of launch assets and collateral.

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### The Tech

The NAD M10 Music Streaming Amplifier:

- BluOS multi-room compatible
- HybridDigital nCore Amplifier
- Dirac Live Room Correction

Check out the NAD M10 at NADElectronics.com

For more information on NAD and the BluOS ecosystem, and to find out more on the array of streaming services available through these products, please visit https://bluos.net/

NAD Launches Masters Series M10 Streaming Amplifier

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Paul Crognale

## Introduction

Rain pattering onto canvas waterproofs. Tyres biting into wet mud. Spokes whirring. Cowbells chiming through the trees and the distant hubbub of an effervescent crowd becomes louder with every yard. Then silence. As a mountain bike hits the ramp, defies the laws of physics and time stands still.
 
**What is sport without sound? **

### The Campaign

Three music producers were invited to three flagship Red Bull sporting events. Their task: to record audio in challenging outdoor conditions with pioneering new tech. The result: a recipe for audio alchemy. 

Each event inspired a unique and immersive audio track. Sounds were captured with Shure’s latest MV88+ Video Kit and these sonic ‘building blocks’ would make up Red Bull Soundscapes to prove sport is more than a visual experience.

### The Tech

The Shure MV88+ Video Kit which includes:

- A Manfrotto® PIXI tripod
- Phone clamp and mount
- iOS and USB-C cables for next-level compatibility and connectivity

Check out the [MV88](link)+ at Shure.com

For more information on Shure and Red Bull’s partnership, and to listen to the three music tracks created with Shure’s MV88+ Video Kit, please visit [www.redbull.com/soundscapes](https://www.redbull.com/soundscapes)

Redbull & Shure present Soundscapes

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Zara McFarlane

## Introduction

Not yet 12 hours after Zara McFarlane has returned from her most recent trip to Jamaica, we’re in studio 1A at RAK Studios in London, England – getting ready for a very special 30-minute live set being broadcast in real time – in studio master quality – to multiple locations around the world. This is history in the making and a technological first.
 
**A Sound in The Making **

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### The Campaign

A SOUND IN THE MAKING — A new series by Bluesound dedicated to spreading sonic enthusiasm whilst sharing our obsession with audio engineering and high resolution sound reproduction. Designed to showcase inventive and creative sound makers through exclusive access to studio rehearsals, mixing sessions and on-site venue sound checks — we uncover unique insights into the processes, inspirations and vision that goes into making their unique sound — a parallel journey to our own quest for perfection in sound. Come along for the ride.

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### The Tech

The Bluesound Powernode 2i includes:

- Easily drive your existing pair of premium speakers
- HybridDigital™ amp and DAC technologies ensures flawless playback with precision and clarity.
- 60 Watts x 2 into 8 ohms of HybridDigital™ power.

Check out the Bluesound Powernode 2i at https://www.bluesound.com/products-archive/powernode-2i/

For more information on Bluesound and to read/listen to the project conducted with Zara McFarlane, please visit https://blog.bluesound.com/zara-mcfarlane-studio-mqa-live-performance/

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Zara McFarlane joins us in studio for history making MQA Live performance

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