14Jun2024
Insight
Gemma Robinson
Shure launches Nexadyne Microphone with exclusive press event
Shure introduced a new era of vocal precision: the Nexadyne dynamic microphone platform with Shure Revonic Dual Transducer Technology at an exclusive press launch event at the Rose Shure Experience Centre, London.
What we did
- Curate and host a thought leadership panel on microphone technology
- Invite over 50 key industry media under NDA to the launch event
- Successfully secure worldwide media coverage on the launch of the product
- Execute exclusive reviews and interviews to amplify the launch
A key moment in the Shure roadmap, OLEX proudly played a pivotal role in the successful launch of Shure's Nexadyne at an exclusive industry event, showcasing our expertise in strategic communications and media engagement.
Our team curated and hosted a thought leadership panel focused on the latest advancements in microphone technology, featuring renowned experts and innovators in the field - Matteo Cifelli of FOMO Studios and Chris Parker from Patchwork London. This insightful discussion not only highlighted the cutting-edge features of the Nexadyne but also positioned Shure as a leader in audio innovation.
To maximise the event's impact, we secured over 50 key industry media representatives, ensuring they attended under strict NDA agreements to maintain the launch's exclusivity. Our targeted approach secured worldwide media coverage, with major publications and platforms spotlighting the Nexadyne's debut. This extensive media reach amplified the product's introduction, generating buzz and awareness across the globe.
OLEX facilitated exclusive reviews and interviews, providing select media with in-depth, firsthand experiences of the Nexadyne. These strategic interactions allowed us to control the narrative and ensure the product's key messages resonated with a wide audience. The resulting reviews and interviews offered valuable insights and endorsements, further solidifying the Nexadyne's position in the market.
By blending thought leadership, strategic media engagement, and exclusive content creation, OLEX effectively elevated Shure's product launch, driving interest and excitement within the industry.
