Meet the team

Gemma Stenberg


With a real passion for music and tech, Gemma has a demonstrated history in working with a number of high profile clients in these industries. Priding herself on credibility and authentic partnerships, Gemma has experience in music management, marketing and brand partnerships. With a strong network of contacts, Gemma has worked with the likes of Gregory Porter, Williams F1, Red Bull and Westfield as well as major labels and management companies. Drawing on these networks allows Gemma to create extraordinary partnerships for OLEX clients and brands.

Steve Dalton


Steve’s experience spans over 15 years in a range of sectors, predominantly Consumer Electronics, Professional Audio and the Music Streaming industry. With a core belief that collaborations are a vital ingredient for success, OLEX was quickly founded as a result in early 2016. Successful campaigns with MasterCard, Dixons Carphone, Sennheiser & Deezer show the possibilities and how intrinsically linked Music & Tech really are.

Justin Hyde

Head of Talent Partnerships

Coming from the world of print publishing, Justin learned early on about the future impact of content marketing and the power of influence within a brands marketing strategy. In 2014 he set up Hudson East; a start-up based in New York City to support the growing independent magazine sector and helped to forge some successful brand partnerships including collaborations with Jacques Herzog and Kanye West.Justin returned to London to join and connect lifestyle brands with inspiring social influencers. He joins OLEX to provide creative solutions and head up talent partnerships.  

Alison Dalton

Operations Director

Alison has held many account and corporate management roles over the years. Extensive knowledge of the Leisure, Travel and Entertainment industries with a keen eye on ensuring operational success for OLEX. Alison not only coordinates the general running of OLEX itself but also all financial and legal governance.

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